Funding Resources
Utah Cooperative Marketing Program 2026: Matching Grants for Tourism Marketing
Tourism is one of Utah's leading economic drivers, and the Utah Cooperative Marketing Program (CMP) helps communities attract more visitors through strategic marketing campaigns. Administered by the Utah Office of Tourism, the program provides matching funds to eligible organizations for marketing projects that promote travel to destinations throughout the state.
About the Program
The Cooperative Marketing Program (CMP) is offered by the Utah Office of Tourism, a division of the Governor's Office of Economic Opportunity.
The program partners with local destination marketing organizations (DMOs), tourism offices, chambers of commerce, nonprofit organizations, and other tourism entities to co-invest in marketing initiatives that encourage domestic and international travel to Utah.
Rather than funding operational costs, the program focuses on destination marketing campaigns that generate measurable tourism and economic impact.
Grant Amount
The Cooperative Marketing Program does not offer a fixed grant amount.
Instead, funding varies based on:
The scope of the proposed marketing campaign.
Available program funding.
The applicant's required matching contribution.
The project's anticipated tourism impact.
Awards are competitive and subject to annual appropriations.
Eligible Marketing Activities
Funding may be used for approved tourism marketing efforts such as:
Digital advertising campaigns.
Print advertising.
Television and radio advertising.
Social media marketing.
Content creation.
Visitor guides and promotional materials.
Photography and videography.
Travel trade and international marketing.
Public relations campaigns.
Projects should focus on attracting visitors to Utah rather than promoting general organizational activities.
Who Can Apply?
Eligible applicants generally include:
Destination Marketing Organizations (DMOs)
Convention and Visitors Bureaus
Chambers of Commerce
County and municipal tourism offices
Nonprofit tourism organizations
Tribal tourism organizations
Other organizations engaged in destination marketing
Applicants must demonstrate the ability to provide the required matching funds and successfully manage the proposed campaign.
How to Apply
Applications are submitted online through the Utah Office of Tourism.
Before applying, applicants should:
Review the current Cooperative Marketing Program guidelines.
Develop a detailed marketing plan.
Prepare a project budget.
Identify matching funds.
Establish measurable performance goals.
Apply here: https://travel.utah.gov/cooperative-marketing-program/
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Frequently asked questions
How much funding can I receive?
The program does not establish a standard grant amount. Awards vary depending on the project, available funding, and matching contribution.
Who can apply?
Eligible destination marketing organizations, tourism offices, chambers of commerce, nonprofit organizations, tribal tourism organizations, and other approved tourism partners.
Can the grant be used for operational expenses?
No. The program is intended to support destination marketing activities rather than general operating expenses.
Grants mentioned in this article
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